MIX flour, sugar, baking powder, cinnamon and salt in large bowl. Mix cereal and milk in another bowl; let stand 3 minutes. Stir in egg and oil. Add to flour mixture; stir just until moistened. (Batter will be lumpy.)
SPOON batter into paper-lined muffin pan, filling each cup 2/3 full. Form 12 (4-inch square) pieces of foil into ball shapes. Tuck between muffin pan and paper liners to create heart shapes.
BAKE at 400°F for 20 minutes or until golden brown. Serve warm.
Great Substitute: Substitute POST SELECTS BANANA NUT CRUNCH Cereal or POST SELECTS GREAT GRAINS Cereal, any variety, for POST SELECTS CRANBERRY ALMOND CRUNCH Cereal.